Pay Per Click ads work.
However, it has become a very competitive market. As more and more companies compete for the same customers and keywords the costs will continue to grow. There are, however, tricks that can be used to keep costs down and to pay significantly less for clicks that your competitors do.
Although PPC ads work there are many other ways to use your ad spend budget that may generate a better ROI. It depends on your market, your goals and your competition. You can’t look at pay per click ads in isolation from other online channels.
You must see PPC as part of an integrated marketing whole, or you’ll miss so many opportunities to build new business.
What We Do
Hiring a vendor to simply place and monitor ads without that vendor understanding your very unique business environment is mostly wasted effort. We work with you to define your goals, evaluate your competition and uncover the areas were real opportunity exist. Our goal is never to simply manage your ad spend dollars.
We work to find the hidden gems in the online ad world that can make a real difference.
How We Do It
We’ll help you choose the very best ways to apply your dollars and monitor everything, moving your money from what doesn’t work into what does.
Pay Per Click advertising is a little like a large body of water: on the surface it can look calm and simple, but beneath it can be deep and complex. The theory is simple, proper implementation takes a lot of skill.
We help you define exactly what you’re trying to accomplish and apply the very best tools to achieve your goals. If your goal is brand building, Display Ads may be a better vehicle than PPC.
If you’re promoting a specific product you may want to combine PPC ads with YouTube ads. Depending on the product, video can be an excellent way to go.
Within the budget you have available we’ll help you choose the very best ways to apply those dollars and monitor everything, moving your money from what doesn’t work into what does.
What It Costs
Our initial contact is always free. We begin with a brief interview by phone and try to assess your current situation, your budgeting constraints and your marketing goals. After this initial information-gathering we do research. We look at your website, your market and your competition. This gives us a sense of what opportunities may exist and whether we feel we can have a real impact on your marketing and sales efforts.
If it looks positive we’ll suggest an in-depth call or an in-person meeting. If we don’t believe we can help we’ll tell you why and try to recommend another vendor to work with or even a different way to proceed.
Our fees are based on the scope of the project. We can charge by the hour or by the job. It really just depends on your needs and your goals.
We don’t, however, accept every new client who comes our way. We need to believe that you and your business will be a good fit for us and for our skill set. We need to believe it’s going to be a complete win-win relationship. We need to believe we can make a difference for you. If we don’t feel good about things after an initial discussion, you’ll know about it immediately.